“The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn and relearn.”Alvin Toffler
The effectiveness of sales techniques has fallen dramatically as digital media has caused overload. Recent studies show that the average consumer receives nearly 10,000 selling message a day. But how many of these messages actually reach the part of the brain that decides?
The NeuroSales and Marketing program
NeuroSales and Marketing leverages neuroscience to help target the part of the brain that drives buying decisions. This new science will help you create messages your customers will notice, understand, remember and value over those of your competitors.
Raising the bar on sales and marketing
This workshop will raise the bar on sales and marketing within your organisation by providing insights into stakeholder engagement,leveraging the latest neuroscience research into how we think, harness emotions, gain insights (creativity/problem-solving), and engage your clients around the buying cycle.
Structured around 5 key areas:
-
Core brain functions
-
Emotional and engagement responses
-
Effective communication and story telling
-
Buying cycle stages
-
Demonstrating fruitful benefits (ROI)
The NeuroSales and Marketing program
NeuroSales and Marketing leverages neuroscience to help target the part of the brain that drives buying decisions. This new science will help you create messages your customers will finally notice, understand, remember and value over those of your competitors.
Raising the bar on sales and marketing
This workshop will raise the bar on sales and marketing within your organisation by providing insights into stakeholder engagement, leveraging the latest neuroscience research into how we think, harness emotions, gain insights (creativity/problem-solving), and engage your clients around the buying cycle.
Structured around 5 key areas:
-
Core brain functions
-
Emotional and engagement responses
-
Effective communication and story telling
-
Buying cycle stages
-
Demonstrating fruitful benefits (ROI)
The program explores
Insights into stakeholder engagement, leveraging the latest neuroscience research:
- How we think
- How we harness emotions
- How we gain insights (creativity/ problem solving),
- How to engage your clients around the buying cycle.
Practical information and strategies:
- Learn more about your biggest asset you own (your brain)
- Understand how best to connect with others who may be similar or have different motivational drivers.
- Learn ways of dealing with the challenges of living and working in the digital age: information overload, lack of time, doing more with less, loss of focus and fatigue.
- Learn strategies to improve the way you approach clients from a communication, engagement and motivation perspective.
Learning outcomes
- Understand 3 core brain functions including what impacts decisions, creativity and solving problems with insight
- Understand the brain’s emotional and engagement responses including the social motivation drive
- How to communicate more effectively with stakeholders who think differently to you
- Identify client buying cycle stages, providing ideas on how to add value at each stage.
Who is this program for?
Sales and Marketing Professionals and their Leaders
Any client facing professional wanting to increase their value and engagement with buyers e.g. Engineers, technical consultants, client services, customer service and support representatives.
Program delivery
Program format
The program is available in a half-day or full-day format.
Delivery style
The program is interactive, engaging and a lot of fun, with practical exercises for participants to apply and embed the new insights and knowledge.
This is certainly not death by PowerPoint! – the material includes videos, team interaction, challenging exercises and sharing.
Participants can be the scientist of their own experiment, applying what they learn in bite-sized chunks.
Each component is supported by the relevant neuroscience research so that participants can feel confident about the new and often revolutionary approaches and techniques.
Further modules and options
Coaching – Group or individual coaching recommended to embed key learnings and gain a higher retention of applying new behaviours and strategies to gain the desired outcomes. Please see the Coaching Solutions page for more information.
Behavioural Profiling – Many organisations find it helpful to engage with profiling alongside the Neuroscience of Sales and Marketing program. Profiling enables participants to understand their underlying behavioural preferences and why they approach situations and buyers in particular ways.
This information allows you to consciously modify or adapt behaviours to achieve the best results. Customer service organisations run this as a powerful workshop or coaching program leveraging the latest neuroscience-based tool, that can revolutionise the way your people connect with buyers, internal and external stakeholders. Truly identify your key strengths and opportunities to make every communication count. Please see the Neuroscience Behavioural Profiling page for more information..
All programs are customised to meet your desire learning and behavioural outcomes and discussed in our initial discussion.
Contact us to see how we can help you, team and your organisation transform your customer service approach to reach your desired outcomes using the latest neuroscience approaches.
Behavioural Profiling
Many organisations find it helpful to engage with profiling alongside the NeuroTREAD program.
Profiling enables participants to understand their underlying behavioural preferences and why they approach situations and individuals in particular ways.
This information allows leaders to consciously modify or adapt their behaviours to achieve the best results within their team.
PRISM Brain Mapping profile tool
We offer PRISM Brain Mapping, which uses a neuroscience-based approach to identify an individual’s ‘behaviour preferences’ by mapping brain activity in 8 behaviour dimensions and 26 key aspects of work preference.
This is available preceding the NeuroTREAD program or as a separate workshop.
Contact us to see how we can help you, team and your organisation transform your customer service approach to reach your desired outcomes, using the latest neuroscience approaches.
Feedback from clients
Thank you, Vannessa, for delivering an engaging and insightful keynote at our Dropbox Live event for Australia in July. This was so well received and stimulated lots of great conversations with our customers and partners about the Neuroscience of Success.
Thank you also for the interactive internal session for the Dropbox APAC Sales Team, where we explored both strategies to drive success and our social motivators.
Both were great events with lasting impact!
Pia Broadley, Head of Sales APAC, Dropbox
Vannessa delivered a specific sales and coaching program to my team of Solutions Architects. Throughout the process leading up to, during and after, I found Vannessa to be extremely proactive, switched on to our particular needs and goals and ultimately very effective. In fact her attitude to service, learning and engagement aligned perfectly with our aspirations and learning culture. I will be engaging Vannessa again as she is one of those people with great attitude and aptitude, understands our business and how to help achieve our goals.
Mark Trumble, General Manager – Security Business Unit, Dimension Data
The Neuroscience of Sales Effectiveness was a great workshop! Thanks Vannessa McCamley for sharing your passion and purpose with us. I loved learning about how my brain works and what makes me tick, and I came away with a few very useful tools to help me be more cognisant of others in my dealings with them. The BIO Dot kits provided fascinating insights into where I do my best thinking.
Paul Canterbury, CTO – Consumer, Retail, Education, State Government & Transport at DXC Technology
The Neuroscience of sales effectiveness delivered by Vannessa is the most unique and useful training course I’ve attended in a very long time. Key to me was that it didn’t repeat things I’ve heard before, instead it was full of new and useful tools and techniques that are adding real value to my client engagements. Thank you, Vannessa.
Bruce Cowper, Enterprise Account Executive at DXC Technology
Working with Vannessa over the last few years has been a fantastic experience, as I have been able to develop as an individual contributor & more recently how to achieve business results through a team as the Marketing Manager. Vannessa has been inspiring, supportive, knowledgeable & provided great structure, tips & methodologies in order to maximise my productivity and effectiveness with delivering the desired results. I recommend Vannessa to anyone who wants to achieve results faster.
Matthew Goubar, Marketing Manager, Content Security
Data#3 engaged Link Success to conduct sales training and coaching to help the sales team to reach their annual sales target. This program enabled the sales team to focus on what was most important for buyer success from a team and individual perspective. The program was designed around delivering buyer value and business outcomes, helping to make every conversation count. The sales coaching was the glue that lifted sales productivity, improved sales planning and helped with the sales qualification and forecasting accuracy.
The detailed coaching reports also assisted me with accessing sales performance, areas of strengths and development. The coaching program was tailored to our individual needs and requirements. Link Success delivered on the program goals and objectives.
Tan Hong Tam, Manager NSW & ACT Licensing, Data#3
Vannessa was the facilitator of the Microsoft Azure Sales University course I attended. She was a great facilitator, ensuring all questions were answered and working to the requirements of the group. Vannessa was open and attentive, and I would recommend working with her in the future. Thank you for a great session!
Sarah Azzam, Commercial Executive, Microsoft
Vannessa was amazing to work with! She brought so much energy into the New Wave Founders Incubator Sales Training workshops (program for upcoming entrepreneurs) and was so attentive to every little detail of running a successful program.
Would highly recommend.
Mary Liu, Early Stage Startup Advisor, Women Leadership Advocate, Entrepreneur
Working with Vannessa was seamless and highly beneficial for our team. I would highly recommend enlisting Vannessa’s services if you are looking to run a training event.
Reece Moore, Managing Director, Trotec Laser Australia
I was able to attend a one day workshop delivered by Vannessa addressing ‘The Neuroscience of Sales Effectiveness’. The session described the fundamentals of neuroscience and how they influence our communications and behaviour which is valuable in its self. However, what really caught my attention, was how Vannessa was able to link this to some practical techniques which I’ll be able to develop and apply when exploring challenges with potential clients.
David Conway, Consultant at DXC Technology